Even More Tenets for Effective Product [Marketing] ManagementBetter Product Marketing Beats a Better ProductMay 9May 9
Your Product Needs a DomainI can’t tell you how many times I’ve gotten pushback on acquiring a domain for a product: “We’ll have to get IT involved and loop in Legal…May 2May 2
Tenets for Effective Product Management (Interspersed with My Opinions)Spend 95% of your content-creation time on external-facing materialApr 10Apr 10
The 160x Engineering Effect: Why Elite Talent Is Your Ultimate Competitive AdvantageOriginally published on alexniemi.com, and available to non-subscribers.Apr 6Apr 6
How Product Marketing Drives Inside Sales Success for Early-Stage SaaS Products (Part 2)No product marketing website? No product. Full stop.Mar 22Mar 22
Optimizing Inside Sales for Early-Stage SaaS: The Timing Factor (Part 1)Imagine that you’re the owner of a thriving local business, Dave’s Daycare, with ambitions to expand. You’ve developed a targeting strategy…Mar 14Mar 14
Lyme Timber Company — What They Really DoIn 2019, the Lyme Timber Company purchased 675,000 acres in the Upper Peninsula (Michigan) and northern Wisconsin. That amounts to…Jan 14Jan 14
P0 Issue Definition from a Product PerspectiveThis applies to B2B SaaS because that’s what I build. Simply put:Nov 18, 2024Nov 18, 2024
Things You Should Know About Texas (Before Moving Here)My purpose in writing this isn’t to hate on Texas. It has a lot of great attributes. But, like any place, it has its peculiarities, some of…Oct 5, 2023Oct 5, 2023